Privacy Policy

Last updated: April 10, 2025
This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Priori app and tells You about Your privacy rights and how the law protects You. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
This policy includes required disclosures under the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable laws.
Interpretation and Definitions
Interpretation
Words with initial capitalization have meanings defined below. These definitions apply whether the terms appear in singular or plural.
Definitions
  • Account means a unique account created for You to access the Service.
  • Company (referred to as “the Company”, “We”, “Us”, or “Our”) refers to Priori, based in San Diego, California.
  • Country refers to the United States.
  • Cookies are small files placed on Your Device to store browsing information.
  • Device means any device that can access the Service, such as a smartphone or tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Priori mobile app and related web services.
  • Service Provider refers to any third party that processes data on behalf of the Company.
  • Usage Data refers to data collected automatically through use of the Service.
  • You means the individual using the Service or the company on behalf of which such individual is using the Service.
Types of Data We Collect
Personal Data
When using Priori, We may collect Personal Data including:
  • Email address
  • First name (optional)
  • Demographic profile (age range, gender, city-level location, profession, life stage)
  • Self-reported inputs (custom goals, challenges, preferences)
Usage Data
Usage Data is collected automatically and may include:
  • IP address, device type, OS, app version
  • Pages/screens visited, time spent in app
  • Clicks, selections, action completion or skips
  • Diagnostic data and crash logs
  • Engagement with features like streaks, badges, and action progression
Use of Your Data
We use Your data to:
  • Provide and maintain the Service
  • Personalize goal and action suggestions
  • Improve app intelligence based on Your progress
  • Enable gamification features like streaks and badges
  • Respond to support inquiries
  • Detect and prevent abuse or fraud
  • Send service notifications and motivational nudges
  • Analyze trends and optimize user experience
We do not sell Personal Data.
Tracking Technologies and Cookies
We use tracking technologies including:
  • Cookies: to manage sessions, remember preferences, and measure engagement
  • Web Beacons and SDKs: to track feature use and push notifications
  • Persistent and Session Cookies: for login management, analytics, and personalization
You can control cookie settings in your browser. Disabling cookies may affect functionality.
Sharing Your Information
We may share Your data with:
  • Service Providers for hosting, analytics, messaging, and error tracking
  •  Business Partners who assist with integration features (e.g., calendar sync)
  • Affiliates and internal teams for business analysis or feature development
  • In the event of a business transaction, such as a merger, acquisition, or sale
  • Legal authorities, if required by law or to protect the rights of Priori or its users
  • With your consent, for optional integrations or beta programs
All third parties are contractually bound to protect Your data.
Retention of Data
We retain:
  •  Personal Data as long as your account is active or as needed to deliver the Service
  • Usage Data for shorter periods unless required for legal, security, or product improvement purposes
  •  Inactive accounts may be anonymized or deleted after 12 months of inactivity
International Data Transfers
Your data may be stored or processed in countries other than where You live, including the U.S. We implement safeguards to ensure an adequate level of protection in line with international privacy laws like GDPR.
Your Privacy Rights
You have the right to:
  • Access or receive a copy of Your Personal Data
  • Request correction or deletion of inaccurate or unnecessary data
  • Restrict or object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Request data portability in a structured format
To make a request, contact will@priori.life . We aim to respond within 30 days. California residents may exercise their rights under the CCPA , including the right to know, delete, and opt out of certain data sharing
Security of Your Data
We take commercially reasonable steps to protect Your Personal Data through:
  • End-to-end encryption
  • Secure cloud infrastructure
  • Regular monitoring and system integrity checks
However, no system is 100% secure. Use of the Service is at Your own risk.
Analytics and Third Parties
We use third-party Service Providers for analytics, error monitoring, and communication, including:
  • Firebase (Google) – analytics, crash reporting
  • Amplitude
These providers process limited Personal Data as described in their own privacy policies.
Business Transfers
In the case of a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will notify You via email or in-app notification prior to any change.
Links to Other Sites
Our Service may contain links to third-party websites not operated by Us. We are not responsible for the privacy practices or content of these third-party services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify You of changes:
  • Via email (if provided)
  • With a prominent notice in the app
  • By updating the “Last Updated” date
Continued use of Priori after changes means You accept the revised policy.
Contact Us
If You have questions or concerns, You can contact us:
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